Nina Wolff

"The Value of a New Social Media Platform"

For my senior project, I was inspired by my Behavioral Economics course to explore the value and ethics of marketing. I worked with Pacifica, a natural cosmetic company, and I researched how a platform such as TikTok could convey Pacifica’s cruelty-free message. I realized that marketing is not just about selling a product but also about introducing new perspectives, shifting people’s point of view, and creating a positive impact.